With our years of experience in the SEO industry and after ranking dozens of websites of competitive industry in multiple regions. We have composed our very own SEO strategy that has a proven track record of successfully ranking many websites.
Our SEO strategy is divided into 3 phases. Every website that is either newly created or aged, previously doing seo or not has to go through all the following three phases in order to proper understanding and implementations of all SEO aspects to ensure successful ranks.
SEO Strategy - Phase 1
Step 1: Understanding the business, audience, market & niche
Understanding the business, audience, market, and niche is essential when developing an SEO strategy. It is important to understand the goals, products, and services offered by the business in order to create targeted content that is relevant to the audience. Additionally, understanding the audience is critical to identifying the keywords and search terms they are using to find the products or services offered by the business.
This knowledge can be used to optimize website content and develop a comprehensive keyword strategy that drives relevant traffic to the website. Understanding the market and niche is also crucial in order to identify potential opportunities for growth and differentiation.
By understanding the competition and the unique factors that set the business apart, an SEO strategy can be developed that drives targeted traffic and helps the business achieve its goals. Ultimately, a thorough understanding of the business, audience, market, and niche is fundamental to developing an effective SEO strategy that drives long-term success.
Our SEO strategy is divided into 3 phases. Every website that is either newly created or aged, previously doing seo or not has to go through all the following three phases in order to proper understanding and implementations of all SEO aspects to ensure successful ranks.
Step 2: Website SEO Audit
SEO audit is consist of 3 segments
1- On Page Audit
We do a complete audit and analysis of on page SEO and try to find the missing elements. There are numerous factors affecting on on page SEO, here are some of them:
Content quality and relevance:
The quality and relevance of the content on the page are crucial for SEO. The content should be high-quality, informative, and relevant to the target audience.
Keyword optimization:
The use of relevant keywords throughout the content, including the title, headings, and body, is important for on-page SEO.
Meta tags:
The title tag and meta description should be optimized with relevant keywords and accurately reflect the content of the page.
Page structure and formatting:
Proper use of headings, subheadings, and paragraphs can make the content easier to read and understand, which can improve the user experience and SEO.
URL structure:
The URL should be simple, concise, and include relevant keywords.
Internal linking:
Links within the content to other relevant pages on the website can help to improve the user experience and SEO.
Image optimization:
Proper use of alt tags and image file names can improve the accessibility of the content and provide an opportunity to include relevant keywords.
Mobile optimization:
The page should be optimized for mobile devices, including responsive design and fast page load times.
Site speed:
The page load time should be fast, as slow loading times can negatively impact both user experience and SEO.
User experience:
The overall user experience of the page, including navigation, layout, and design, should be optimized to provide a positive experience for the user..
Off Page Audit:
Off Page is the second most important factor in any SEO strategy of a website. The most dominant search engine “Google” has made the guidelines very restricted and limited so that only high quality and relevant link building strategy will deliver the results while outdated strategies can affect your ranks negatively
The factors we consider when conducting an off-page SEO audit include:
Backlink profile:
The quality and relevance of the websites linking back to your website can have a significant impact on your search engine rankings. A thorough backlink audit should be conducted to identify any low-quality or irrelevant links that may be hurting your SEO.
Social media presence:
A strong social media presence can help to build brand awareness and drive traffic to your website. An off-page SEO audit should include an analysis of your social media accounts, including the number of followers, engagement rates, and content strategy.
Brand mentions:
Mentions of your brand or website on other websites can help to improve your search engine rankings. An off-page SEO audit should include an analysis of your brand mentions and opportunities for building more brand awareness.
Online reviews:
Positive online reviews can help to improve your search engine rankings and build trust with potential customers. An off-page SEO audit should include an analysis of your online reviews, including the number of reviews, average rating, and sentiment.
Local SEO:
If your business has a physical location, local SEO is important for driving traffic to your website and foot traffic to your business. An off-page SEO audit should include an analysis of your local SEO efforts, including your Google My Business listing and local directory listings.
Competitor analysis:
An analysis of your competitors’ off-page SEO efforts can provide valuable insights into their strategies and help you identify opportunities for improvement.
Technical Audit
A technical SEO audit typically involves evaluating various technical aspects of a website to identify issues that could impact its search engine visibility and overall performance. Some of the key factors that should be considered in a technical SEO audit include:
Site Speed:
Page load time is a critical factor in search engine rankings. Faster-loading websites tend to rank higher in search results. Evaluate the site’s speed using tools like Google PageSpeed Insights, GTmetrix, or Pingdom.
Mobile Friendliness:
With more people accessing the internet on their mobile devices, it’s crucial to ensure that your website is mobile-friendly. Google’s Mobile-Friendly Test tool can help you determine whether your website is optimized for mobile devices.
Website Architecture:
Website structure should be well-organized and easy to navigate. This includes properly labeled headings, clear URLs, and a sitemap that helps search engines crawl and index your website.
URL structure:
A well-structured URL helps search engines understand the content of your page. URLs should be descriptive and contain relevant keywords.
Content Optimization:
Content is king, and optimization is key to ensure it ranks high in search engine results. Factors like title tags, meta descriptions, header tags, keyword density, and internal linking should be optimized to ensure content ranks well.
Duplicate Content:
Duplicate content can harm your search engine rankings, so it’s important to identify and remove duplicate content from your website.
XML sitemap:
An XML sitemap helps search engines understand the structure of your website and index all pages correctly.
Robots.txt file:
The robots.txt file helps search engine crawlers understand which pages on your website should be crawled and indexed.
HTTPS/SSL:
HTTPS (HyperText Transfer Protocol Secure) is a secure version of HTTP that ensures secure data transfer between the website and the user. This is important for website security and search engine rankings.
Canonicalization:
Canonical tags help search engines understand the original source of content and avoid duplicate content issues. It’s important to have a consistent canonicalization strategy to ensure search engines index the correct content.
Crawl errors:
Identify and resolve any crawl errors using tools like Google Search Console to ensure that all pages are being crawled and indexed by search engines.
Structured Data:
Implementing structured data can help search engines understand the content on your website, leading to better rankings in search results.
Step 3: Competition & Gap Analysis
By analyzing the competition, you can identify the keywords they are targeting, the backlinks they have built, and the content they are producing. This information can help you develop a more effective SEO plan, identifying areas where you can improve and areas where you can differentiate yourself from the competition.
Gap analysis, on the other hand, allows you to identify the areas where your website is lacking and the opportunities for improvement. By understanding your strengths and weaknesses relative to your competitors, you can develop a more comprehensive and effective SEO plan that drives more traffic,
and conversions to your website. Ultimately, competition and gap analysis are essential for any business looking to improve their online visibility and achieve long-term success in today’s competitive digital landscape.
Step 4: Keywords research & strategy
Conducting thorough keyword research can help businesses identify the most relevant and profitable keywords to target, which can improve their search engine rankings and drive more traffic to their website. By understanding the search terms and phrases that potential customers use to find products or services in their industry, businesses can create content that is tailored to their audience’s needs and preferences.
Keyword research can also help businesses identify gaps in their content and identify areas where they can optimize their website for improved search engine visibility. A solid keyword strategy helps businesses prioritize which keywords to target, how to integrate them into their website, and how to create effective content that ranks well in search engine results.
Overall, keyword research and strategy are essential for improving online visibility, attracting more traffic, and driving conversions.
Step 5: Defining site plan
A clear and organized website structure can improve the user experience, making it easier for visitors to find what they are looking for and reducing bounce rates. It also helps search engine crawlers to index and understand the content on the website, which can lead to improved search engine rankings. By identifying and prioritizing important pages and content, businesses can focus on creating high-quality content that is most relevant to their audience and industry.
Additionally, defining website structure can help identify technical issues that may be impacting SEO efforts, allowing for optimization and improvement. Overall, a well-planned and organized website structure is essential for improving online visibility, attracting more traffic, and driving conversions.
Step 6: Defining on page strategy
Defining an on-page strategy involves optimizing various elements of a web page, such as title tags, meta descriptions, header tags, and content, to improve relevance and keyword targeting. By ensuring that each page on the website is optimized for relevant keywords and provides high-quality content that meets the needs of the target audience, businesses can improve their search engine rankings and attract more organic traffic.
A well-defined on-page strategy also includes optimizing for user experience, ensuring that the website is mobile-friendly, has fast page load times, and is easy to navigate. Overall, an effective on-page strategy is critical for improving online visibility, attracting more traffic, and driving conversions.
Step 7: Technical benchmarking
Technical SEO focuses on optimizing the website’s structure and code to improve its search engine rankings and user experience. Technical elements such as site speed, mobile responsiveness, and site architecture can impact the website’s performance and ultimately affect its ability to rank higher than competitors.
By optimizing technical SEO, the website will have a better chance of ranking higher in search engine results pages, attracting more organic traffic, and reducing bounce rates.
Additionally, setting goals for website performance and comparing them with competitors can help to identify areas of improvement and drive continuous optimization efforts. With a clear understanding of where the website stands relative to the competition, the business can set realistic goals for improving its online presence and achieving long-term success.
Ultimately, focusing on technical SEO and setting performance goals is essential for businesses that want to remain competitive in the online marketplace.
Step 8: Defining off page kick off strategy
A well-defined off-page kick-off strategy involves establishing a strong online presence by creating high-quality backlinks from reputable websites, engaging in social media marketing, and building relationships with influencers in the industry. It also involves developing a content marketing strategy to increase brand awareness and drive traffic to the website.
By implementing an effective off-page strategy, businesses can improve their website’s search engine rankings and drive more traffic to their website, ultimately leading to increased conversions and revenue. Overall, defining an off-page kick-off strategy is critical for any new website looking to establish an online presence and compete in the increasingly competitive digital landscape.
SEO Strategy - Phase 2
On Page Implementations
Well-executed on-page strategy can also improve the user experience, making it easier for visitors to navigate and find the information they are looking for. Making changes to a website as per the on-page strategy can also help to identify and fix technical issues that may be hindering SEO efforts, such as broken links, duplicate content, or slow page load times.
Additionally, implementing an on-page strategy can help businesses stay competitive in their industry and keep up with changing search engine algorithms. A strong on-page strategy can help businesses improve their online visibility, attract more traffic, and drive business growth.
SEO copywriting for optimization of current pages + creation of new pages:
SEO copywriting involves creating high-quality, relevant content that is optimized for target keywords and provides value to the target audience. This can include incorporating keywords strategically throughout the content, using header tags to organize the content, and creating meta descriptions that accurately describe the content and entice users to click through to the website.
Additionally, creating new pages that are optimized for specific keywords and topics can help to expand the website’s online presence and attract a broader range of potential customers. By implementing an effective SEO copywriting strategy, businesses can establish themselves as authoritative voices in their industry, build brand awareness, and drive business growth.
Setup of GSC, Bing webmaster, GA4, GTM & other necessary tools:
These tools allow website owners to monitor and analyze key metrics, such as organic search traffic, click-through rates, bounce rates, and user behavior. With this information, SEO professionals can make informed decisions about site structure, content strategy, and keyword targeting to improve overall search engine visibility and user experience.
Google Tag Manager also enables the tracking of specific user actions, such as form submissions and clicks on internal links, which can further inform optimization efforts. Additionally, having a comprehensive understanding of website performance through these tools can aid in identifying and resolving technical issues that could potentially harm SEO efforts.
Overall, the implementation of these tools can lead to increased organic traffic, better user engagement, and improved search engine rankings.
Cleaning up website:
Relevant content is crucial for search engine optimization because it helps search engines understand the purpose of the site and rank it for the appropriate keywords. Removing low-quality content and updating outdated information can also improve the crawlability of the site, allowing search engine crawlers to navigate the site more easily and index it more efficiently.
Additionally, a more streamlined and user-friendly website can result in increased engagement and reduced bounce rates, which can positively impact SEO. By focusing on improving the quality of the content, website owners can significantly improve their website’s SEO and overall performance.
Sitemap submission
A sitemap is essentially a blueprint of a website’s structure and contains information about all the pages on the site, including their relative importance and how often they are updated. By submitting a sitemap to search engines like Google and Bing, website owners can ensure that all pages are crawled and indexed by search engines, which can improve visibility in search results.
Additionally, a sitemap can help search engines understand the hierarchy and organization of a website, which can further aid in crawling and indexing. Moreover, sitemaps can also highlight any errors or issues with the site’s structure, such as broken links or duplicate content, which can be addressed to improve overall SEO. Overall, submitting a sitemap is a crucial aspect of on-page optimization, as it helps search engines better understand and index a website’s content, leading to increased visibility and better rankings.
Indexing of pages that have passed on page & technical step
When a website is optimized for SEO, it is important to ensure that the search engines can crawl and index the optimized pages. Indexing allows the search engine to add the page to its database, making it eligible to appear in search results. By submitting the optimized pages to Search Console and Bing Webmaster, website owners can ensure that the search engines are aware of the new or updated content, and can crawl and index it more efficiently.
This can lead to increased visibility in search results, which can drive more traffic to the website. It is important to monitor the indexing status of the optimized pages in Search Console and Bing Webmaster to identify any issues that may prevent the pages from being indexed or ranking well. By optimizing and indexing the website’s pages, website owners can improve their website’s visibility and ultimately, drive more traffic to their site.
Implementation of 1st Off page strategy
The implementation of off-page strategies can have a significant impact on the success of a website’s search engine optimization (SEO) efforts. By acquiring high-quality backlinks from reputable websites, a website can improve its authority and trustworthiness in the eyes of search engines, leading to higher rankings and increased organic traffic.
Social media marketing can also improve brand visibility and drive traffic to a website, while online reputation management can ensure that a website is viewed positively by potential customers and search engines. Overall, the implementation of effective off-page strategies can help a website to achieve its SEO goals and improve its online presence.
SEO Strategy - Phase 3
Monthly On Page review:
Keeping a website’s on-page SEO updated is essential for maintaining its visibility and ranking in search engine results pages. By regularly updating on-page SEO elements, website owners can ensure that their website remains relevant and competitive in the search engine results pages. This can also help to improve user experience and engagement by ensuring that the website’s content is relevant and up-to-date.
It is important to monitor and adjust on-page SEO elements regularly based on the website’s performance metrics, user feedback, and changes in search engine algorithms. By prioritizing on-page SEO updates, website owners can improve their website’s visibility, drive more traffic to the site, and ultimately, achieve their business objectives.
Competition, gap and opportunity analysis
Competitor analysis can provide valuable insights into what keywords and tactics are working well for them, which can help inform your own approach. Identifying gaps in the market can provide opportunities to capitalize on keywords or topics that your competitors may be overlooking. Additionally, identifying opportunities to improve your website’s ranking for specific keywords or phrases can help drive traffic and increase visibility in search engine results pages.
Monitoring the competition can also help identify potential threats to your website’s rankings and allow you to adjust your strategy accordingly. Overall, staying vigilant and analyzing the competition, gaps, and opportunities can help ensure that your SEO efforts remain effective and competitive in an ever-changing digital landscape.
Monthly Off page strategy:
By creating a monthly off-page SEO strategy, website owners can set specific goals and targets for link building and other activities, and track their progress over time. This helps to ensure that efforts are focused on high-quality, relevant link building opportunities that can have a significant impact on search engine rankings. Additionally, by regularly monitoring and adjusting the off-page SEO strategy, website owners can stay up-to-date with changes in search engine algorithms and adjust their tactics accordingly.
Following a monthly off-page SEO strategy also helps to ensure consistency and regularity in link building efforts. By consistently building high-quality links and engaging with influencers and followers on social media, website owners can establish their brand as an authority in their niche, which can lead to increased traffic, engagement, and ultimately, conversions.
In summary, a monthly off-page SEO strategy is important because it helps to keep link building efforts organized, focused, and consistent, while also enabling website owners to adjust their tactics as needed to stay ahead of the competition and achieve their SEO goals.