Keyword research is a critical aspect of search engine optimization (SEO) that involves identifying and analyzing the search terms or phrases that people use to find information online. The goal of keyword research is to determine the specific keywords or phrases that your target audience is using when they search for content related to your website or business.

Keyword research involves using various tools and techniques to identify relevant keywords and analyze their search volume, competition level, and other factors. By understanding the keywords that people are searching for, you can optimize your website content and improve your chances of ranking higher in search engine results pages (SERPs) for those keywords.

Effective keyword research can help you identify the most valuable and relevant keywords for your website, which can help you create high-quality content and attract more organic traffic to your site. Additionally, it can help you identify gaps in your content strategy and provide insights into your target audience’s interests and behavior.